Posts By Paa Kwesi
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1.8KMoreWhy You Need An Advisory Board Before A Business Plan
I was sitting in a coffee shop next to a tremendously powerful business woman. Nervously, I asked her the one thing I...
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2.6KMoreBrand Innovation in a Pandemic: Perspectives of A PR Agency
Once upon a brand, a story is told of a family of Mice who had been living in fear because of a...
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2.6KLoveMy Dear Mama Note: A Year On
Dear Mama, Mama de (the) mama; it’s me again. I can’t believe it’s been exactly 371 days since I last shared updates...
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2.5K1LoveMy Final Letter to Mama
I’m well aware today is a busy day and the kasapooley (talkative) in me promises to make it snappy. I am standing...
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2.8K2LoveDealing with the Death of a Loved One
Usually, when the death of someone you loved is announced, lots of calls and texts flood your phone to ascertain the truth....
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4.6K2HumourA Letter to Tailors and Seamstresses
Dear Tailors and Seamstresses, It’s me your customer. Delete that. it’s me your former customer; the same guy who always fights with...
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3.2K1HealthPublic Relations Solutions To Ghana’s Plastic Waste Menace
As a citizen and a Public Relations practitioner, I worry a lot when people say Accra is dirty; our streets and gutters...
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2.7K1MoreCrisis Management 101: The GMA Way
Google’s current CEO, Sundar Pichai once told a beautiful story that inspired my writeup on crisis management. According to him, a cockroach...
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Communication Lessons from the Airbus A380
On 18 January 2005, the world’s largest aeroplane, the Airbus A380 was birthed. It is an engineering masterpiece—Quiet, Spacious, and Loved by...
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2.8KMoreDesigning An Effective Communication Campaign
A story is told of a farmer who wanted to teach his young son a lesson on communication campaign or strategy. So,...
