Ghana’s leading PR agency, Global Media Alliance (GMA) has hosted 40 students from the Public Relations Management Students’ Association (PReMSA) of the University of Professional Studies (UPSA) to give them in-depth understanding and practical view of Strategic Public Relations in the workplace.
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As part of the educational tour, the students met Chief Executive Officer (CEO) of GMA, Mr Ernest Boateng. He urged them to use digital platforms and every opportunity to harness their skills while in school.
“We see this initiative as a CSR efforts to introduce students to the agency side of PR practice.
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PR Presentations on Strategies
Interacting with the students, Director of GMA, Ms Emma Wenani said GMA is the g0-to agency for best practice. “We have world-class clientele, international awards, and wealth of experience across various industries.”
“GMA has won the coveted IPR consultancy of the year award three times: first in 2013, 2015 and 2016 concurrently. Aside from that, we won Africa Best Employer Brand 2017 awarded by World HRD Congress; Best PR Agency in Corporate Communications 2016 awarded by the International Public Relations Association, among others.”
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The students expressed a general appreciation for GMA’s current PR strategies used to execute key PR account campaigns. “We never knew this amount of work went into the campaigns that we see and read about”, one student said.
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Kenneth Aidam, President of PReMSA (UPSA) thanked the management and staff of GMA. “Thanks for your warm reception and making our departmental week celebrations a success.”
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“We look forward to more partnerships with GMA where UPSA students can learn from the team at GMA. We are most grateful once again for the opportunity.”
About GMA
Global Media Alliance is a focused Integrated Media & Entertainment Company with 20 years of experience and expertise in Broadcasting, Public Relations and Media Consultancy, Events Management, Creative Services, Digital and Brand Marketing. GMA, as a lead in the Ghanaian PR space, has experience in the diverse industries or markets.
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GMA is affiliated to Weber Shandwick and Fleishman Hillard; two of the top 5 PR firms in the world.
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