McVitie’s Digestive To Reward Over 12,000 During 125th Anniversary


Pladis, a global biscuit, chocolate and confectionery company owning McVitie’s, Godiva, and Ulker has launched a national consumer promotion in Ghana to celebrate 12,000 customers as part of the 125th year anniversary of its much-loved McVitie’s Digestive biscuits.

The McVitie’s Digestive 125th Anniversary promotion commenced on 20th November 2017 to until 31st December 2017. At the end of the promotional period, a total of three consumers will be selected to win cash prizes; one person will win the grand prize of GH¢ 10,000. Two others will win GH¢ 5,000 and GH¢ 2,000 respectively. In addition, tens of thousands of consumers will win airtime of various denominations – GH¢ 1, GH¢ 2, and GH¢ 5.

Commenting on this key milestone, Mr. Ali Jaber, Managing Director, Sub Saharan Africa said; “From the moment McVitie’s entered Ghana in 1980, almost 40 years ago, the McVitie’s range of biscuits and the original McVitie’s Digestive in particular, has enjoyed a lot of love and support from Ghanaian  consumers. We therefore decided to celebrate our significant 125th year anniversary milestone. This promo will reward our consumers who made McVitie’s Digestive and the McVitie’s brand a great success story.”



How To Participate In The McVitie’s Digestive 125th Anniversary Promo

To stand a chance of winning the exciting cash and airtime prizes, consumers need to:

  • Buy McVitie’s Digestive 125th Anniversary special promotional 40g pack.
  • Look for the white label pasted on any of the special promotional packs.
  • Scratch the foil on the white label to reveal the unique promotion code.
  • Text the code on the white label to the SMS short code 1393. This enters you into the draw.
  • Each mobile number that enters into the promotion will have an equal chance of winning. Cash and airtime prizes can be won from 20th November – 31st December 2017.
  • Airtime prizes of Gh¢ 1, Gh¢ 2, or Gh¢ 5 denominations will be won by 12,000 winners. From Monday to Friday, over a 6-week period, customers will be rewarded.
  • At the end of the promo duration, consumers will win cash prizes of:
    • Gh¢ 10,000 x 1 person
    • ¢ 5,000 x 1 person
    • Gh¢ 2,000 x 1 person
  • The cash prize presentations will be held on Saturday, 30th December 2017.


McVitie’s Digestive Promo Selection Process

Explaining the selection process, Mrs. Toyin Nnodi, Marketing Director, pladis West Africa said;

To ensure the promo is transparent, every mobile number that enters will have an equal chance of winning. Entrants can win airtime or cash prizes at any time throughout the duration of the promo.”

Commenting specifically on the promotion, Mr. Ali Jaber further noted that, “the McVitie’s Digestive 125th Anniversary Promotion is the first ever from the McVitie’s brand. This campaign is driven by pladis’s commitment to promise happiness to the world”. 

In November 2017, the company launched two (2) new products; McVitie’s Digestive Choc Chip and McVitie’s Hobnobs Choc Chip. The original Digestive and Hobnobs biscuits with chocolate chips embedded in the biscuits. This came into the Ghanaian market, expanding its portfolio of delicious tasting McVitie’s biscuits, produced in Nigeria.

Products produced by pladis, including the original McVitie’s Digestive, reach approximately 4 billion people worldwide.



About McVitie’s

McVitie’s biscuits have been enjoyed by generations for around 160 years. Baked to perfection, McVitie’s biscuits are made with the finest, wholesome ingredients.

The first ever Digestive biscuit was created by a new young employee, Alexander Grant. The name Digestive was derived from its high content of baking soda as an aid to food digestion. Over one hundred years later the McVitie’s Digestive remains a firm favourite and is the highest selling brand in the everyday biscuit segment.

In the United Kingdom, McVitie’s Digestive is the number one best selling biscuit brand, making it Britain’s best loved biscuit. Enjoyed around the world, it is now exported to over 100 markets.

The number of McVitie’s Digestive biscuits baked during one year would go around the world four times!


About pladis

pladis is a confectionery company with operations in 130 countries across Europe, the Middle East, Africa, Asia and the Americas. With annual revenues of £2.2 billion, pladis has 34 factories in 13 countries and employs 26,000. The company, owned by Yildiz Holding, is the largest food company in CEEMEA. It was established in 2016 when United Biscuits, Ulker, Godiva Chocolatier and DeMet’s Candy Company united as one global business. The company combines three centuries of baking and confectionery expertise; bringing together its iconic Godiva, McVitie’s and Ulker brands.

With a commitment to “promise happiness to the world with every bite”, pladis delights consumers. They do so with sweet and savoury biscuits, wafer, cake, chocolate, gum and candy categories.

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