Dentsu Aegis Network (DAN), a global media and digital marketing comms network has secured an affiliation agreement with BTL Marketing Solutions Ltd, a leading Experiential agency in Ghana. The signing ceremony was held before clients and major suppliers at BTL Marketing headquarters in Accra.
Dentsu Aegis Network is part of the global media group that specialises in media, digital and creative communications. DAN spans over Southern Africa, Nigeria, Ghana, Kenya, Tanzania with partnerships in another 32 markets across Sub Saharan Africa. BTL will be Dentsu Aegis Network’s affiliate experiential marketing agency in the market.
Group Chief Operating Officer for DAN, Bevis Hoets stated, “We are excited about the prospects of BTL joining the DAN Group of affiliated businesses, as they will further strengthen our operating model in Ghana. BTL is a market leaders in the experiential and activation space. Their blue chip client base is a testament to their quality of services. We look forward to working with them.”
Mr Andrew Ackah, CEO of Denstu Ghana, said, “ Denstu loves to associate with indigenous businesses which have defied the odds to build businesses that compete globally. This is a feat which BTL Marketing has exhibited”. He added “BTL Marketing will be benefiting from lots of tools and processes which will enhance its operations. DAN has invested in research-based tools ensuring strategies deployed are based on real insights that get great results and value for clients.
Gabriel Kojo Appiah, CEO for BTL Africa said: “We see this as a strategic partnership which will augment BTL Marketing Solutions’ continuous resolve to deliver world class experiential marketing services to clients. As we append our signature, we are tapping into the DAN bank of world class ideas and implementation strategies. This is for our clients. It is also for our indefatigable and smart team members who will build synergies with brains from different markets.”
“We both have a common grounding of innovation, creativity, and a high performance culture. The industry should expect great things from this affiliation”, Mr Appiah added.
BTL’s services include designing marketing campaigns, merchandising, affecting trends via social media, trade and consumer research. Others include executing experiential events and launches, innovating mobile marketing, managing client sponsorship, CSR, etc. BTL has recently been awarded the Most Innovative Corporate Event Organizer of the Year.
Within four years, they have successfully executed over 2900 projects; 487 Live experiential events, 1708 open market activations, 452 mobile and consumer engaging activities and 171 B2B engagements. With 41 permanent passionate staff members in Accra and contract staff littered across the country. BTL has a credible client base including blue chip clients; Vodafone, Nestle, Woodin and Guinness Ghana, displaying their ability to work across global and local businesses.
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands; Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum. DAN is innovating the Way Brands Are Built through its expertise in media, digital and creative communications services. DAN Is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.
About BTL Marketing Solutions, Ghana
BTL Marketing Solutions is a “Go To” experiential agency associated with creating and flawlessly executing unique brand growing IDEAS. BTL Marketing Solutions is located in Accra, Ghana with 45 permanent staff and contract staff littered all over the country. The Pillars of thier Business are Flawless Execution, Quick turnaround, Innovation and market generated insights. This has afforded us the opportunity to work with Multinational brands such as Guinness Ghana Ltd, Nestle Ghana (MILO®, IDEAL® milk, NESCAFE®, NIDO® and MAGGI®), Vodafone Ghana, Woodin, GSK, GGBL, Samsung,Shell,PNG, PZ Ghana, Unilever Ghana, Tonaton Etc. Our professionally equipped staff have a varied and rich experience of the West and East African Markets.